In a move similar to Channel 4, Sky announces this week that it intends to contribute more in the development of British productions. I think this is a move in the right direction for the satellite broadcasting giant. Who have had a lot of success with titles such as ‘Mad Dogs’ and ‘Flying Monsters 3D'.
Chief Executive Jeremy Darroch says “Sky has announced plans to significantly increase its support for Britain's creative industries as it continues to broaden the range of programmes enjoyed by customers. Speaking at an event organised by the leading independent think tank, Reform, Sky chief executive Jeremy Darroch said the company intended to increase further its investment in commissioning and producing home-grown programmes. This announcement follows on from recent on-screen successes such as dramas Mad Dogs and Thorne, the BAFTA-winning factual documentary Flying Monsters 3D , comedies such as Little Crackers and arts programming such as Lucrezia Borgia , the world's first live opera in 3D, and In Confidence.
Reflecting its increasing focus on high-quality British commissions across drama, comedy, factual, entertainment and the arts, Sky now spends £380 million a year on the origination and production of British programming, making it one of the largest investors in UK content. This figure includes investment by Sky in commissioning programmes from the UK's independent production sector as well as Sky's own in-house productions in arts, entertainment, news and sport. It excludes investment in sports rights, overseas programme acquisitions and partner channels.” (Source: Sky press release)
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